My Business Venture: A Small Discussion

Recently, I have decided to write this blog so I can discuss clothing and understand the journey and process into the fashion industry. My broad aim is to start a small scale brand which produces slow fashion* sustainably and ethically, bringing awareness to fast fashion and the waste it causes. This blog is my personal memoir to understand processes, hold myself accountable and to make mistakes along the way. Hopefully others can learn from my experiences and grow. With online clothing and research vastly popular, a blog gives me complete creative control to document my process. Here, I can write down my research and encourage like-minded people to either shop more sustainably or develop their own brand.

I am currently studying business within my fashion degree. This will give me a basis of the fundamentals and where to start within my business venture, but I will continue to research and understand the process further. Within fashion, I currently make clothes for myself and friends. I have the capability to design and make patterns and I have an understanding fabrics, but will continue to broaden my knowledge as I delve more into the industry, understanding what is needed to truly succeed.

This business venture is a passion of mine and I want to do it properly. I have the drive, motivation and mindset to follow this through. Although I will face obstacles along the way, I am keen to see what I can achieve in the future.

*Slow fashion: An approach to fashion which considers the processes and resources needed to make the clothes, it inspires longevity of products and is adverse to fast fashion

Published by Ella

My name is Ella, I am 20 years old and currently studying fashion. I've been sewing since before I can remember and I hope to eventually pursue a career within this field. I am passionate about sustainability and want to make a change, as the clothing industry can be toxic and overuses many resources. My aim is to reduce my footprint and encourage others to do the same. Through this blog, I am aiming to dive into the fashion world and write about my experiences and process discovering how to begin my own sustainable and ethical clothing brand. I also aim to tell you what's currently on trend and how to improve your own sustainable footprint.

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